Insurance policy Unicorn Lemonade Backtracks Comments About Its AI After Accusations Of Discrimination

AI-powered insurance policy unicorn Lemonade attempted hurt control Wednesday and deleted a sequence of Tweets after the messages led social media shoppers to question if the company’s artificial intelligence device assesses shoppersphysically attributes and body language to auto-deny claims submitted by the use of private films.


insurance policy unicorn Lemonade shared a Twitter thread Monday that discussed its AI can “pick up on non-verbal cues” when inspecting customers’ submitted films explaining the details of their insurance policy claims.

Social media shoppers instantly puzzled whether or not or now not autistic customers or people from minority backgrounds might be flagged by way of AI.

Lemonade’s verbal exchange VP Yael Wissner-Levy advised Forbes in an commentary the company deleted the tweets given that messages had been “very so much misunderstood and wrong information was spreading.”

“We deleted this horrible thread which resulted in further confusion than the rest,” the company discussed in a blog post-Wednesday, together with that the use of the phrase “non-verbal cues” was a poor choice of words.

The company discussed it doesn’t use technology that is determined by disproven pseudoscience like phrenology and physiognomy (theories that purport a link between physically glance and intelligence or character), nor does it analysis insurance policy claims in keeping with purchaser “background, gender, glance, pores and pores and skin tone, disability, or any physically serve as.”

Lemonade clarified their AI uses a facial recognition technology to highlight claims submitted usingthe equivalent person underneath different identities,” very similar to a person wearing disguises to submit a couple of claims, together with that flagged claims are later reviewed via other folks and no claim is ever auto-denied in keeping with AI.


Lemonade was once offered in 2015 and was spotted as a disruptor inside the insurance policy business, being paper-free and the use of artificial intelligence and chatbots to lend a hand process insurance policy claims. Lemonade asks customers submitting claims to include a video of them explaining their state of affairs in their own words, partly given that company believes it would cut back fraud. “Behavioral economics research … has confirmed that we other folks are a lot much less vulnerable to lying after we’re looking at ourselves speaking in a mirror [or] selfie virtual digital camera,” the company discussed in a blog post-Wednesday. The insurance coverage protection corporate operates inside the U.S., Germany, the Netherlands, and France, with plans to lengthen. In May, the company’s first-quarter source of revenue file published Lemonade spotted an web loss of $49 million, partially driven by way of insurance policy claims after the record-breaking storms in Texas earlier this 12 months. Lemonade expects to earn between $117 million and $120 million by the use of the rest of the 12 months. Closing month, the company offered plans to enter the car insurance policy market.

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